Spread the word


Pledge your support and tell people #WhatsInMyWash

Show your support - take a photo of your clothing care label and share it on social media. Use the hashtag #WhatsInMyWash and tell your friends that you're committed to doing your bit to reduce plastic pollution by caring for your clothes. We've created a sample post that you can share alongside your care label photo.

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Tell others

Change comes from numbers. Tell your friends and family about microfibre pollution. Show them how they can best wash their clothes and encourage them to make more sustainable decisions when purchasing new clothing.